About Us

Down, Set, Bourbon was born during the early days of COVID, when two longtime buddies — Brannon and Chas — turned their shared love of bourbon into a fun side project. What started as casual sip sessions and quick-fire reviews of drinks and football on Instagram has since evolved into something bigger (and more wearable).

Today, the duo is channeling their signature wit and offbeat humor into a line of unique t-shirts and apparel, designed to keep the laughs coming — and the fits comfortable.

Their collections blend bourbon culture with sports banter, nature vibes, holiday spirit, and a rotating lineup of their favorite sayings. Whether you’re pouring a glass or just enjoying the ride, Down, Set, Bourbon delivers tees that don’t take themselves too seriously — but still feel seriously good.